“Do your homework. It ain’t as easy at it looks. “
Why did you become a book publisher? Love of telling a good story.
What do you like best about publishing? Helping others develop a dream.
What do you publish? Stories about people, places and things.
What is the most effective form of marketing for your press? word of mouth
How do you define a successful title? One that develops curiosity
Tell us about one of your titles about which you are especially proud. HAZELET'S JOURNAL: A Riveting Alaska Gold Rush Saga ~ is a remarkable true story not only about a man and his family but about a restless nation finding its way into the twentieth century. It is a timeless story that gives us insight into the character of those who went before us, a sense of passion, loyalty, and resilience that was so much a part of the great American spirit that our country was founded upon. It’s a true story, unedited—told in the journalist’s original voice—now captured for generations to come. George Cheever Hazelet was inspired by the great tycoons at the dawn of the Industrial Age and became one himself in the chicory-coffee market. But then the markets crashed and coffee became as cheap as the dirt the farmers were trying to cultivate. In this calamitous financial crisis of the 1890s, he turned to the one opportunity that played no favorites—the Klondike Gold Rush. Hazelet was one of those adventurous souls who went to Alaska in 1898 to seek
What has been your biggest challenge in achieving success? Getting authors to understand that yes, content is important (where's the beef?) but investing in "packaging" or good book design is equally important to present your message.
What advice do you have for newcomers to book publishing? Do your homework. It ain't as easy at it looks.
How will you and your company be positioned in five years? small boutique book publisher specializing in engaging stories about people, places and things.
When you're not fully immersed in publishing, what do you do for fun? golf, hiking, and goofing off.
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