“O’Dwyer’s Directory of PR Firms is used by companies and institutions throughout the U.S. to find PR firms that can help them market their products without having to resort to expensive space and time advertising.”
Why did you become a book publisher? I was a daily newspaper reporter 12 years and my last paper, the New York Journal-American, was merged into another paper and I took $2,500 in severance and started my own business.
What do you like best about publishing? Providing facts and information that they do not presently have
What do you publish? Annual Directory of PR Firms, the only printed directory of its type; monthly glossy magazine and weekly newsletter
What is the most effective form of marketing for your press? Sending e-mails and regular mail to companies, PR and marketing firms and libraries throughout the U.S.
How do you define a successful title? We publish serials. A successful serial comes out without interruption.
Tell us about one of your titles about which you are especially proud. O'Dwyer's Directory of PR Firms is used by companies and institutions throughout the U.S. to find PR firms that can help them market their products without having to resort to expensive space and time advertising. The Directory is also the No. 1 job-hunting tool for grads and students. More than 400 of the 1,500 firms in the Directory have expanded their entries, explaining what the modern PR firm has to offer. This is often more instructive than what is in textbooks which take years to reach the market.
What has been your biggest challenge in achieving success? PR, advertising, marketing and all forms of communications are in a state of upheaval because of the internet. Keeping on top of all the technical and marketing developments is the biggest challenge today for any publisher.
What advice do you have for newcomers to book publishing? Find a niche, whether you are doing fiction or non-fiction.
How will you and your company be positioned in five years? We will continue to expand on our current markets. It's impossible to make firm predictions because the consumer and business environment are in such a state of flux.
When you're not fully immersed in publishing, what do you do for fun? Play golf and the piano. I had a brief career as a piano player in various band and combos for about six years.
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