“[A successful title is] something born in the mind [that] actually exists in the world, is tangible, and has been totally surrendered from a creative standpoint. Knowing that it now has the opportunity to be discovered by curious readers at any time, anywhere in the world.”
Why did you become a book publisher? For the enormous challenge involved. Also, crucially, to have creative control over the work.
What do you like best about publishing? Figuring out creative ways to better connect with readers.
What do you publish? Novels and story collections.
What is the most effective form of marketing for your press? At present, word of mouth, one engaged reader at a time.
How do you define a successful title? That something born in the mind actually exists in the world, is tangible, and has been totally surrendered from a creative standpoint. Knowing that it now has the opportunity to be discovered by curious readers at any time, anywhere in the world.
Tell us about one of your titles about which you are especially proud. Heartless Fainters Everywhere, a collection of 13 stories. It nicely encapsulates the type of fiction Lone Argonaut publishes.
What has been your biggest challenge in achieving success? Money and time, in that order.
What advice do you have for newcomers to book publishing? While juggling many things in the moment, never lose sight of what comes next.
How will you and your company be positioned in five years? Profitable; self-sustaining. Be it backed-up Brink's truck or break even balance sheet, to still be doing it, wholly engaged and happy.
When you're not fully immersed in publishing, what do you do for fun? Read; read to kids; read in waiting rooms; read to know stuff I hadn't a clue about before taking a gander.
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