“When I realized that the world of publishing had become fully accessible, the lure was too great! It also perfectly combines my interest and talents in design and language.”
Why did you become a book publisher? When I realized that the world of publishing had become fully accessible, the lure was too great! It also perfectly combines my interest and talents in design and language.
What do you like best about publishing? Because I have years of experience in graphic design, I most love the "fashioning" of the book: its cover image and inside typography. I also highly value a close relationship with "my" authors, helping to relieve some of the stress they inevitably experience in this process and finally, knowing that we did it as well as possible. There is also a thrill in holding that first book... sending it on to the writer and waiting to hear from them. I hold my breath!
What do you publish? Self-help, murder mysteries, poetry, novels, short stories
What is the most effective form of marketing for your press? The authors who best match the partnership I offer have created a platform of connections and are comfortable with self-promotion.
How do you define a successful title? TITLE, literally? A little quirky and a lot bold! A successful book? One that fulfills the writer's dream.
Tell us about one of your titles about which you are especially proud. Starla J. King and I worked hand-in-hand on her book, "Wide Awake. Every Day." The book is rather large for its type and so, has a great "feel" when held. It has a gorgeous cover and challenges the reader to partake of her powerful, positive point of view.
What has been your biggest challenge in achieving success? The field is so vast. I've had to decide what I can best offer to a writer. I've re-fashioned my language around that to focus on partnership and creation and would happily delete "publisher" if I could. Reason? It creates expectations in authors that indie publishing cannot meet. My strength is having a close relationship with my client, offering lots of creative energy and shouldering the many, detailed tasks of book making that they really should not have to worry about. I am proud to say that I have VERY happy customers and I am proud of them all!
What advice do you have for newcomers to book publishing? Hire experts. Don't think that you will become a cover designer, typographer, editor, and learn the maze of ISBNs, LOCs, uploads, color correction, page layout, and so on in a few months. Don't fall for "publishers" who offer you the moon: "gold package, premium package" etc. and add hundreds of dollars in fees for each step up. Be very skeptical and very wary. I hate seeing tender-hearted writers with high hopes get caught up in some of these hyped-up pitches.
How will you and your company be positioned in five years? I'm in the process of forming project partnerships where costs and time are shared, as well as profits. It's more creatively stimulating, which is my strong point, and it better uses human resources when a symbiosis occurs. One of these is a book from an Ojibwe writer who I admire. Very excited about that.
When you're not fully immersed in publishing, what do you do for fun? One of the great things about working in design and publishing is being able to live in a somewhat remote and very beautiful part of the world (minutes from the shores of Lake Superior) and yet, have customers all over the country. I love exploring country roads, small towns, "junque" stores and people with stories to tell me -- camera in hand.
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.