“I’m a big believer in the ground game, connecting with readers on the front lines, i.e giveaways, blog tours, store & library visits. Wherever readers are, is where I want to be.”
Why did you become a book publisher? First and foremost, it was a love of books, of all stripes. Secondly, it was a desire to see more of the gifted and unknown writers I've come across through the years, an opportunity to see their works come to life. The big-time publishers serve a role and I respect that. But they can often miss some incredible gems and Ink & Stone Publishing's aim is to help rectify that situation in whatever way we're able.
What do you like best about publishing? Working with the writers. We have a small stable at this point. But it gives us a chance to be more hands-on and available while also allowing us to give our writers all the flexibility and support they need to do what they do best...create.
What do you publish? Genre fiction and nonfiction self help titles.
What is the most effective form of marketing for your press? I'm a big believer in the ground game, connecting with readers on the front lines, i.e giveaways, blog tours, store & library visits. Wherever readers are, is where I want to be.
How do you define a successful title? When a title connects with its intended audience. Which is why marketing can be so important. The audience needs to know the book is out there for them.
Tell us about one of your titles about which you are especially proud. Our first title, C. Edward Baldwin's Fathers House. It's been a slow build getting the awareness of the book. But everyone who discovers it, feels connected to it. And that's a promising and encouraging sign.
What has been your biggest challenge in achieving success? Obtaining title awareness. It's a slog getting the word out for all of us in the publishing business, small time presses especially.
What advice do you have for newcomers to book publishing? Believe in what you're doing. More than anything, believe.
How will you and your company be positioned in five years? In five years, Ink & Stone Publishing will be up to ten title releases annually and our stable of writers will be known for innovative, thought-provoking, and entertaining works.
When you're not fully immersed in publishing, what do you do for fun? I like coaching youth sports, basketball, football. I love seeing the kids, coming together, working hard, and achieving something. Believe it or not, I bring many of the same concepts I coach the kids, to my publishing business. Hard-work, focus, and attention to detail can bring success.
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