“If you enjoy a maze, you’ll enjoy publishing. Lots of options, paths, many leading to dead ends. But if you’re lucky enough to find your way through the maze, treasures await.”
Why did you become a book publisher? There is market opportunity for independent non-fiction books.
What do you like best about publishing? If you enjoy a maze, you'll enjoy publishing. Lots of options, paths, many leading to dead ends. But if you're lucky enough to find your way through the maze, treasures await.
What do you publish? Indy non-fictions books targeted to niche markets.
What is the most effective form of marketing for your press? Don't know.
How do you define a successful title? One that is easy and interesting to read and has a target audience that is easy to reach.
Tell us about one of your titles about which you are especially proud. Since I have only one, it would be Living Among Friends, but I am proud of it.
What has been your biggest challenge in achieving success? Not there yet.
What advice do you have for newcomers to book publishing? Don't listen to the "experts". Figure the game out for yourself.
How will you and your company be positioned in five years? Our goal is to have one book each year reach 50,000 in sales.
When you're not fully immersed in publishing, what do you do for fun? Golf, travel, cook (and eat), garden, dance, non-profit strategy.
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