“The title is the first opportunity for a writer to reach a potential reader — it is the initial ‘hook’.”
Why did you become a book publisher? To have a greater degree of control in the publishing and marketing of my novels.To reach a higher level of development for my target market and readers.
What do you like best about publishing? Having more control and involvement in the publishing process.
What do you publish? Historical Fiction: THE TICKET, SEED OF THE VOLGA, and FLESH ON THE BONE.
What is the most effective form of marketing for your press? Probably to large markets like conventions, museums, libraries, historical societies, and genealogical societies.
How do you define a successful title? One that conveys the "message or story" that is to follow. The title is the first opportunity for a writer to reach a potential reader---it is the initial "hook".
Tell us about one of your titles about which you are especially proud. SEED OF THE VOLGA. The Title refers to two different interpretations--first the SEED of the Volga are the people who leave their German settlements along the Russian Volga River to emigrate to America. Secondly, the Seed refers to Red Wheat/Winter Wheat which they bring with them to plant in America.
What has been your biggest challenge in achieving success? To convince readers that they aren't going to get a smattering of historical facts. I do a great deal of historical research with each of my novels and intertwine it with the true story of my ancestors. The reader loses track that they are receiving a good history lesson along with an enticing story. I write page turners!
What advice do you have for newcomers to book publishing? Be prepared for an uphill journey. Readers aren't going to come knocking at your door! Stick with it, try new approaches, a different path to reach your market. Understanding your target market is also extremely important so the author can zero in on them.
How will you and your company be positioned in five years? In five years, I hope to have five books published and working on the sixth. I hope to reach a level of acceptance and notoriety whereby my market is doing the majority of contacting me rather than me chasing my market and spending hours and days arranging appearances.
When you're not fully immersed in publishing, what do you do for fun? I enjoy walking our adorable Shih Tzu, Sofie Su; working in my garden (I'm a farmer's daughter); visiting and watching activities of our nine grandchildren; traveling abroad with my husband; working out with my Pilaties routine; and having a glass of wine and conversation with my husband at the end of a day.
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