“Self-publishing liberates the writer to fully explore the fullest dimensions of the story without the worry or limits of meeting corporate expectations.”
Why did you become a book publisher? We, my husband and I, were determined to produce my first creative non-fiction work, "River of January,"avoiding the obstacles of corporate rejection. In addition to my first reference effort, "Words For History Students," we know our books fill a niche invisible to main stream publishers. "River," for example preserves an extraordinary story, integral to the wider tapestry of America's emergence in the twentieth century. I wrote the book I wanted, the story developed in the order it unfolded, not chopped up to meet a commercial formula. Self-publishing liberates the writer to fully explore the fullest dimensions of the story without the worry or limits of meeting corporate expectations.
What do you like best about publishing? The beauty of the final product. "River of January" bears a cover that is unique and was our choice of artwork. The interior design came out beautifully, reflecting the heart of the story. Writing is so personal between the author and their material, that publishing ought to reflect that same intimacy. Visual style ought to reflect the spirit of the writing.
What do you publish? Creative non-fiction, Historic non-fiction
What is the most effective form of marketing for your press? Personal contact. We have taken the book on the road to street fairs and libraries. I presents a multimedia book talk with music, slides and narrative that has been effective with sales.
How do you define a successful title? A publication that demonstrates harmony, and cohesion throughout the book. A book that provides the reader with an experience that remains in their thoughts for a long time.
Tell us about one of your titles about which you are especially proud. "River of January," of course. The effort that went into the development of the work has delighted readers with a real adventure, a journey back in time. And its all true, to boot!
What has been your biggest challenge in achieving success? Finding others to take the effort seriously. To effectively market the book getting "River" before a larger audience. Social media has been challenging for us,--investing in electronic advertising with little in the way of sales.
What advice do you have for newcomers to book publishing? Believe in the virtue of the business. Books and literacy are so central, so vital in linking the range of human experience. Ideas and beautiful writing touch people in ways not completely possible by television or films. There is an intimacy to writing and reading that makes the publisher's job noble. Yes, we all want to make money--we want our work to be well received by the critics. But more than that publishers wish to disseminate ideas, challenge presumptions, and grow brains among readers.
How will you and your company be positioned in five years? Hopefully with the publication of the sequel to "River of January," and other titles in the same genre of creative non-fiction and historic fiction, Get Around PC will find a solid niche. The company should become known for informative, dramatic works that aim to enlighten.
When you're not fully immersed in publishing, what do you do for fun? Write. Read. Enjoy retirement from years in the education world. Chad golfs.
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