“I enjoy knowing that I have created a tangible product that is informative and entertaining to my readers. “
Why did you become a book publisher? I wanted the flexibility and control of producing my own work.
What do you like best about publishing? I enjoy knowing that I have created a tangible product that is informative and entertaining to my readers.
What do you publish? Hispanic-based literature
What is the most effective form of marketing for your press? Word of mouth; still working on the whole marketing angle. LOL
How do you define a successful title? One that is original and also hints at what's inside the book.
Tell us about one of your titles about which you are especially proud. Born in the Wayeb: Book One of The Mayan Chronicles. This book has just been nominated as one of four finalists in the Fantasy/Sci-Fi category of the 2015 International Latino Book Awards. These awards are the largest in the USA celebrating achievements in Latino literature and culture. The awards are presented by Latino Literacy Now in partnership with Las Comadres Para Las Americas and REFORMA, the National Association to Promote Library and Information Services to Latinos, which is an affiliate of the American Library Association.
What has been your biggest challenge in achieving success? Finding readers who are interested in Latino-based literature. The Hispanic population is the largest growing market in the US right now, but there aren't many willing to represent books that are geared toward this segment of the population. Finding agents who want to take on this subject matter has been especially challenging.
What advice do you have for newcomers to book publishing? Learn all you can about the business from people who have traveled this route before you and never give up on achieving your dream of having a book published.
How will you and your company be positioned in five years? I will have several more books in The Mayan Chronicles written and published (working on Book Two, Dance of the Jaguar Woman right now) and hope to be publishing works by other writers who either are Hispanic or write Hispanic-based literature.
When you're not fully immersed in publishing, what do you do for fun? I write, read, garden, take long walks, play with my two cats, travel to Hawaii to see my sons, travel to Mexico to visit family, and eat dark chocolate on a daily basis.
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