“I am most encouraged by the variety of subject matter and creators I have been meeting with. Everyone definitely has a story and quite a few people have several! It is a great feeling to know that I can help people be heard.”
Why did you become a book publisher? I believe that the authentic voices of children often get drowned out in the white noise of modern life. As the world gets faster it gets louder, and children who aren't encourage to speak up from a very young age may never believe, never trust, that their voices have value. I have always supported Olivia's desire and need to express herself--and this has made me more driven to make certain that all children know they can do the same.
What do you like best about publishing? I am most encouraged by the variety of subject matter and creators I have been meeting with. Everyone definitely has a story and quite a few people have several! It is a great feeling to know that I can help people be heard.
What do you publish? Children's Picture Books (specifically the Liv On Life Series), considering a variety of other genres I have been pitched for children and adults.
What is the most effective form of marketing for your press? Because our focus is children's book we are very aggressive at the grass roots level with schools, libraries, mommy blogs, and a variety of social media connections. This worked very well for us in the launch of the Liv On Life Series.
How do you define a successful title? Sales are great but I get a better feeling when I know the books have reached an audience I didn't necessarily expect to reach. When you get emails and comments and tweets from readers who aren't necessarily considered your target demographic--that's when I get really excited.
Tell us about one of your titles about which you are especially proud. "Going to the Park" is a huge source of pride as it was the first 'baby'. And when I look at the path that first book took and remember each and every step forward and backward, it reminds me what I have accomplished and how much further I want to go.
What has been your biggest challenge in achieving success? The rise of e-books and digital content has certainly made the publishing world 'different' but I don't believe that it presents a larger obstacle, a bigger challenge, than I was prepared for. While the time and logistics involved in establishing the business infrastructure aren't the fun part of the adventure...the creativity definitely outweighs the paperwork.
What advice do you have for newcomers to book publishing? Keep your energy up and trust your gut--no matter what.
How will you and your company be positioned in five years? In five years we will be a well-known entity in the world of children's books that are multiple award winners, and trailblazers in a variety of other genres.
When you're not fully immersed in publishing, what do you do for fun? Painting. Yoga. And always playing and creating with my daughter, Olivia, who is my biggest inspiration.
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