“Do not get caught up reading about the perfect contract, the perfect book campaign, or the perfect scenario to publishing your book.”
Why did you become a book publisher? I was an author who had good publishing experiences, but thought I could create a publishing house that worked with its authors more as a partner and friend than a number on a page. I wanted to create a more personable environment that was flexible to the changing industry.
What do you like best about publishing? The creation and design of each unique project. And also meeting new readers at book fairs.
What do you publish? Multiple genres, mostly fiction.
What is the most effective form of marketing for your press? Contacting independent and specialty bookstores for hosting a book party or signing for our authors. These tend to generate local buzz and a meet-the-author sale.
How do you define a successful title? A project where both the author and the publisher gave it a good effort. Motivated, eager, excited, and made bold attempts at generating book sales in different markets. The actual number should be bonus.
Tell us about one of your titles about which you are especially proud. Battle Hymn by John Scura and Dane Phillips (non-fiction). We landed a spot on Coast-to-Coast AM for John Scura and many other successful interviews. Sales have continued to be consistent and growing for 2+ years.
What has been your biggest challenge in achieving success? Gaining validity when thinking outside the box. Many traditional publishers and old-thinking authors do not like or welcome change. Something new is immediately criticized for being incorrect.
What advice do you have for newcomers to book publishing? Do not get caught up reading about the perfect contract, the perfect book campaign, or the perfect scenario to publishing your book. It's not that easy, if it were, we would all have a Stephen King contract and advance out of the gate. Be patient and be open to trying new marketing ventures.
How will you and your company be positioned in five years? Growing and selling more books in more markets.
When you're not fully immersed in publishing, what do you do for fun? I love to play league sports (baseball, basketball, golf) and I also enjoy mountain biking.
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