Featured Member

“A successful title usually has what I call word appeal. It rolls off the tongue. It can also be one that evokes a setting. Combined with the cover art, it makes you want more.”

Why did you become a book publisher? I published my first Annie Tillery Mystery, THE MADONNA GHOST, because I saw the potential of the self-publishing industry for authors such as myself, whose authorship is a second career. I did not want to put the time into "being discovered", probably posthumously. I liked the idea of having control over the entire process of writing, publishing and marketing. It's been an interesting journey. I have a local access TV show (seen on YouTube, as well) called "The Writer's Dream" where authors share their journeys through writing, publishing, and marketing. I also host a workshop with another self-published author called "So You Want to Write a Story" about these journeys.

What do you like best about publishing? Learning the ins-and-outs of the business, meeting interesting people, and having a huge menu of marketing options on the Internet, are some of the benefits.

What do you publish? I write a mystery series for YA and seniors. I use the tag line, Nancy Drew meets CSI. I taught forensic science, worked with young girls, and loved mysteries. In THE MADONNA GHOST Annie Tillery sets out with her NYPD Aunt Jill for a vacation on beautiful Fire Island. She meets Ty Egan, setting the stage for a sweet little romance Together they investigate an eerie ghost. As the tale of the ghost unfolds, Annie and Ty stumble upon a diabolical plot that impacts national security. In GIRL WITH PENCIL, DRAWING, Annie, wins art lessons at a glamorous N.Y. gallery. When the director of the gallery is found murdered, the prime suspect is Annie’s instructor, Francesca Gabrielli. While clearing her, they find clues leading to a brownstone in Brooklyn, where they discover a ring of art forgers and thieves. SECRETS IN THE FAIRY CHIMNEYS takes place at an archaeological dig in Turkey, where sabotage and theft lead from exotic Istanbul to the eerie caves of Cappadocia where secrets await.

What is the most effective form of marketing for your press? Social Media. Face to face events where I can sell my books, like book fairs. Using email blasts.

How do you define a successful title? -- A successful title usually has what I call word appeal. It rolls off the tongue. -- It can also be one that evokes a setting. -- Combined with the cover art, it makes you want more. -- In my series, I use a recurring theme of a window frame. You are looking at at path, a bridge, a scene, and you want to go there. You are also looking at objects on the sill that make you curious about what's beyond the window, and what they mean to the title.

Tell us about one of your titles about which you are especially proud. In THE MADONNA GHOST Annie Tillery sets out with her NYPD Aunt Jill for a vacation on beautiful Fire Island. She meets Ty Egan, setting the stage for a sweet little romance Together they investigate an eerie ghost. As the tale of the ghost unfolds, Annie and Ty stumble upon a diabolical plot that impacts national security. In GIRL WITH PENCIL, DRAWING, Annie, wins art lessons at a glamorous N.Y. gallery. When the director of the gallery is found murdered, the prime suspect is Annie’s instructor, Francesca Gabrielli. While clearing her, they find clues leading to a brownstone in Brooklyn, where they discover a ring of art forgers and thieves. SECRETS IN THE FAIRY CHIMNEYS takes place at an archaeological dig in Turkey, where sabotage and theft lead from exotic Istanbul to the eerie caves of Cappadocia where secrets await. It's like asking me which I child I like best. Each one is special to me.

What has been your biggest challenge in achieving success? Learning what is important to spend money on, what will work. I am still doing that.

What advice do you have for newcomers to book publishing? Shop wisely. Don't spend a lot of money initially. Don't try to do all your marketing at once. Network with other authors. Join IBPA. There is a lot of info here.

How will you and your company be positioned in five years? I hope to have my books in as many libraries, both middle school and public as I can. I hope to continue my TV show. I have a great idea for #4 in the series. I hope my name will be known enough to be the guest on other radio, TV, and blog shows. I hope self-published books become more acceptable to libraries and bookstores.

When you're not fully immersed in publishing, what do you do for fun? Enjoy the benefits of the NYC scene, and the beauty of Long Island beaches. Try to spend time with family and friends. I cross country ski in the winter.

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