IBPA Report from the 2014 Frankfurt Book Fair
By Angela Bole, IBPA Executive Director —
In 1985, IBPA was privileged to represent our members’ titles at the Frankfurt Book Fair for the very first time. Without looking back, we’ve continued to represent every year since. To give you a sense of time passing, here are a few other things that also happened in 1985:
- The first Blockbuster Video store opened in Dallas, Texas. Remember those?
- The Breakfast Club debuted in theaters. Without an iPhone for distraction, 10-year-old me spent hours trying to master the cool dance moves demonstrated right.
- Commodore’s Amiga 1000 is released. It sold for $1,295 dollars (without monitor). Only 13% of households in the United Kingdom owned a personal computer.
- Aldus announced its PageMaker program for use on Macintosh computers, launching an interest in desktop publishing. Oh, how far we’ve come!
The 80s were a glorious time for renting videos and dancing in detention, with just a hint of the personal computing and desktop publishing to come. Despite the technological advances that have occurred over the past quarter century, however, a simple truth about how people work remains the same: we enjoy doing business with people we know. It just feels better that way.
About the Frankfurt Book Fair
This simple truth is one of the main reasons over 140,000 book professionals traveled to Germany earlier this month to participate in the 2014 Frankfurt Book Fair, held October 8-12, 2014.
According to Mike Shatzkin in his blog, The Shatzkin Files:
“For the global book trade, and specifically for those of us in the English-speaking world that are the dominant players in worldwide publishing, [the Frankfurt Book Fair] is a unique opportunity to trade rights face-to-face, on metaphorical steroids. Books published in English can have anywhere from zero to a dozen or more foreign language editions which, cumulatively, can bring in very significant revenues. What Frankfurt has done for us for years is provide an efficient venue for those deals to get made.”
As it currently operates, the Frankfurt Book Fair is the largest global marketplace for books, media, rights, and licenses worldwide. In contrast to BookExpo America, where walk-up traffic can yield the majority of business in a booth, the Frankfurt Book Fair is a show driven by pre-arranged meetings. People walking by a booth in Frankfurt would be hard pressed to stop unless they had an appointment. This means many of the booths are “stripped down” without the bells and whistles of the showcase booths at BookExpo. A strong booth really only needs four things: (1) great books, (2) smart staff, (3) identifiable branding, and (4) plenty of wine for the 5 o’clock cocktail hour. It is Europe, after all!
IBPA at the Frankfurt Book Fair
Ensuring that IBPA’s cooperative booth included all of the above was our Chief Operations Officer, Terry Nathan.
Prior to the Fair, Terry arranged meetings with over 55 international rights buyers to whom we could present the one hundred seventy-nine (179) member titles represented in our cooperative booth (up from 133 titles represented in 2013). In the photo right I’m standing with Elva Wang of China’s Publishing House of Electronics Industry after our discussion of Chinese translation opportunities.
Each meeting with a foreign rights buyer lasts 15-30 minutes. The first thing to be done is to get a sense of a particular area of interest. Interest areas are generally very narrow. Sometimes we have many titles for them to consider; sometimes just a few. In rare cases, we won’t have anything at all. But, like everything in this business, it comes down to the personal relationship. Over the past 29 years, IBPA has become a trusted partner. Even if we don’t have something of interest one year, many of our contacts book again for the following year. IBPA’s consistency and professionalism matter.
A complete catalog of titles represented in IBPA’s cooperative booth is available online and will be sent in a follow-up email to all IBPA’s foreign rights contacts. To take a look at each book displayed, check out the photo album on Facebook. If you displayed your titles in IBPA’s cooperative booth you can expect to hear about any interest received by the end of this month.
Selling your rights to an international buyer can be complex, but extremely rewarding. For those interested in sharpening their skills in this area, we’ve arranged a special educational webinar with Cat Russo, President and Founder of RussoRights, LLC. Cat’s session, described below, will be held December 3, 2014 at 10AM Pacific/1PM Eastern.
The Frankfurt Book Fair… So Now What Happens?
December 3, 2014 starting at 10AM Pacific/1PM Eastern
The Frankfurt Book Fair is the single largest international rights sales event in book publishing. Each year, many independent publishers display their titles and catalogs at the show in IBPA’s cooperative booth. Those who do look forward to receiving the collected leads, but then it becomes up to them, the publishers, to take the next step. So, how to proceed?
In this special IBPA webinar, rights specialist Cat Russo (photo left) will provide tips and advice on how to follow up from the Frankfurt Book Fair in order to move translation and other subsidiary rights agreements forward. She will also spend time answering your specific questions during a moderated Q&A. Cat Russo is president of RussoRights, LLC a small firm representing business and education publishers.
(Members who participated with IBPA in the 2014 Frankfurt Book Fair will receive a discount code for this webinar allowing them to participate free-of-charge. Other members pay only $19; non-members pay $39. If you don’t have your discount code, email Molly Farragher at firstname.lastname@example.org to request it.)
Supporting Our Partners
In addition to representing our members’ titles in the cooperative booth, we were equally privileged to have been joined on the show floor by those members who chose to purchase a private or shared booth through IBPA.
Special thanks to Ethan Atkin at Cranbury International, Sabine Weeke at Findhorn Press, Jennifer Lewis, Sara Pfeiffer, and Jenna Roby at Gryphon House, Jean Trumbull at Impact Publishers, Inc., Brooke O’Donnell, Joe Matthews, and Mark Voigt at Independent Publishers Group, Stephen Buda at J. Ross Publishing, Maria Kjoller at Lerner Publishing Group, Bill Krause at Llewellyn Worldwide, Ltd., Bruce Lansky at Meadowbrook Press, Dorothy Smyk at New Harbinger Publications, Jim Schmelzer at Publishers’ Services International, Donald Lessne at Rights & Distribution, Inc., John Atkin at Silvermine International Books, and Chris Bauerle, Sara Hartman-Seeskin, Stephanie Bowen, and Steve Geck at Sourcebooks.
By signing up to host their own booth with IBPA, these members received free freight to the Fair in addition to booth support on site. We look forward to hosting them again in 2015!
Getting to Know the “Non-Trade” Visitors
According to Frankfurt officials, 140,291 trade visitors attended the 2014 fair, down from the 142,921 professional visitors attending the 2013 fair, a decline of less than 2%. But that wasn’t all. Frankfurt officials also reported total attendance clocking in at an incredible 269,534 visitors. So, who were the over 125,000 “non-trade” visitors?
Most of them were Cosplayers. Cosplay is a contraction of the words ‘costume’ and ‘play’. Cosplayers dress up as their favorite characters from animated films, comics, books, and manga.
IBPA member Stephen Buda from J. Ross Publishing took a walk around the Frankfurt halls on Saturday, October 11 to meet some of the players and take pictures. He didn’t take notes so we have no idea who these folks represent. We wish we did! If you can identify them, please let us know in the comments.
Looking to 2015
The 2015 Frankfurt Book Fair will be held October 14-18, 2015. Back in April 2014, the organizers announced a new exhibition concept for the 2015 Fair. According to the official press release:
“With the international markets increasingly converging on each other, the Frankfurt Book Fair is placing renewed emphasis on the international exhibitors. In the future, they will be brought closer to the heart of the action and better integrated into the overall hall plan. The new infrastructure programme is intended to provide exhibitors and visitors with more attractive facilities, optimised visitor traffic flow and new opportunities to interact with fellow fairgoers.”
This means the English-language exhibitors, including IBPA and all our friends, will move from Hall 8 to Hall 6. To understand the implications of this move is to understand the vastness of the Frankfurt fairground itself. As occupants of Hall 8, the English-language publishers have been a bit removed. The full Frankfurt fairground is 578,000 square meters inclusive of 10 exhibition halls. It can take upwards of 20-30 minutes to walk from Hall 8 to some of the other locations on the fairgrounds.
Moving to Hall 6 puts us much closer the European halls, particularly the German-language publishers. This could be beneficial for business on Wednesday through Friday, but perhaps more disruptive than usual on Saturday and Sunday since we’ll be so much closer to the where the German cosplayers come to play.
In any event, we wouldn’t miss it. And we hope you’ll join us, as well! For those interested, more information about IBPA’s Trade Show Exhibit Program is available here.
Angela Bole is the Executive Director of the Independent Book Publishers Association (IBPA). Prior to this position, she was Deputy Executive Director of the Book Industry Study Group, Inc. (BISG), which fosters conversation and consensus across all sectors of the book business. She currently serves on BISG’s Board of Directors as well as the Executive Committee of IDPF, the International Digital Publishing Forum. She can be reached at email@example.com or 310-546-1818.