IBPA, BISG and AAP wants to hear from independent publishers

June 23, 2010

Accurate industry sales figures help all publishers, large and small, make better business decisions. And of course those sales figures cannot be complete or correct without the participation of the independent publishing community. That’s why The Book Industry Study Group and AAP have asked IBPA’s help in encouraging you to let your voice be heard as part of an industry study that will benefit every segment of the book industry.

As noted in the message below, “ for years AAP and BISG have developed data separately on the size of the market for books—in the aggregate and by market sector. We have used different models and produced different results. Now, we’re working together to develop a new data model to track book industry statistics and to dramatically improve our capacity to estimate the size of market sectors and the industry as a whole.”

BISG, AAP and IBPA want to know what YOU think about this ground-breaking initiative. Whether you are a one-person or hundred-person company, won’t you please take a few minutes to complete the following survey by June 25 at 5:00 PM Eastern? Your input is critical in determining the future direction of this important industry study. See message below for more information.

LIVE SURVEY LINK: http://www.surveymonkey.com/s/P98PS2N

SURVEY DEADLINE: FRIDAY, JUNE 25, 2010 @ 5:00 p.m. EASTERN

Thanks in advance for helping create a stronger industry for all!

 

To: Association of American Publishers/Book Industry Study Group contacts

From: Tom Allen, President & CEO, AAP

Scott Lubeck, Executive Director, BISG

RE:          PARTICIPATION REQUEST: SHORT SURVEY ON DATA MODEL FOR COLLECTING BOOK INDUSTRY STATISTICS

Dear Book Industry Colleagues,

This is an exciting time!

As mentioned in the notice attached, for years AAP and BISG have developed data separately on the size of the market for books—in the aggregate and by market sector. We have used different models and produced different results. Now, we’re working together to develop a new data model to track book industry statistics and to dramatically improve our capacity to estimate the size of market sectors and the industry as a whole.

AAP and BISG have retained Management Practice, Inc. (MPI) to develop a prototype data model. A committee of representatives of AAP and BISG members is overseeing the process.

Now, you’re invited to join us!

We expect participants from every sector of the book business will find that the improved accuracy and timeliness of data will lead to better business decisions and more effective public advocacy. We welcome your involvement in the process.

Over the next couple months, AAP, BISG and MPI will be contacting our members through interviews and surveys to determine the usefulness and accuracy of the new data model as it develops. The following brief survey stands at the beginning of this process. Please take the time to let us know what you think about the direction we’re going by submitting your response no later than Friday, June 25, 2010 at 5:00 p.m. Eastern.

We look forward to working with you on this extremely important industry initiative.

LIVE SURVEY LINK: http://www.surveymonkey.com/s/P98PS2N

SURVEY DEADLINE: FRIDAY, JUNE 25, 2010 @ 5:00 p.m. EASTERN
With kind regards,

Tom Allen
President & CEO
Association of American Publishers

Scott Lubeck
Executive Director
Book Industry Study Group, Inc.

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