About the Program:
The options for marketing and publicity for today’s independent publisher are becoming more diverse, and your ultimate choices don't need to cost a fortune! Marketing and publicity is about starting a conversation that adds value to a potential future buyer. Traditional media outlets such as TV and radio rely on “sound bites”, which often don’t allow enough time for a potential customer to begin to know, like and trust you. Enter the new boom of the podcasting industry, the new version of radio that is distributed mainly by itunes, stitcher, Google Play and several other platforms. Because a lot of the podcast shows today are interview-based and last up to an hour or more, podcasting offers independent publishers, authors and authorpreneurs a a great opportunity to connect to an already-built and targeted audience. In fact, podcast guest appearances have been shown to convert 25 time better than blogs!
This webinar will take the independent publisher, author or authorpreneur through a step-by-step process so that they will be able to:
A recording of this session is now available to IBPA members only. Please log into your IBPA account to access it.
- Connect with podcast hosts
- Become a guest on a podcast
- Bring value to the listeners
- Grow your brand and platform
- Go from obscure to well-known
About the Presenter:
From kindergarten classrooms to corporate boardrooms, Kathryn Kemp Guylay has inspired tens of thousands of individuals to improve their productivity, health and happiness. Kathryn is a speaker, certified nutritional counselor and coach with a master’s degree in business administration (MBA). As a sought-after business and wellness expert, Kathryn is often interviewed by leading media such as ABC, CBS and NPR and hosts her own podcast, Mountain Mantras, to provide actionable advice on living a happier, more productive life. Kathryn was named a 2016 “Woman of the Year” by the National Association of Professional Women. Kathryn is also the nine-time award winning and bestselling author of two books, Mountain Mantras: Wellness and Life Lessons from the Slopes and Give It a Go, Eat a Rainbow (a children’s picture book). Kathryn credits her family for her continued passion for nutrition and healthy living. Kathryn, her husband Jeff and their two kids live an entrepreneurial life working and playing in the mountains near Sun Valley, Idaho.
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