About the Program:
Dive into new and creative ways to get books in the hands of readers, beyond traditional bookstore sales!
As an independent press, cashflow is essential to keeping the doors open. Rachel Bell, co-founder and VP of Marketing and PR at Overcup Press will share how to sell books when you lack a distributor, and how to generate income outside of traditional markets even after you land a distributor.
You'll learn how to successfully pitch in the growing subscription box market, take a new look at sponsorships, and create a consumer pre-sales model that leverages some aspects of crowdfunding with a better return on investment.
How to Think Like a Growth Marketer is a web-based version of a classroom-style presentation Rachel presented at IBPA's 2017 Publishing University. This webinar will provide tools you can employ to:
- Expand your international reach
- Find untapped markets outside of the book trade
- Open avenues for special sales
- Explore content licensing agreements
- Meet your audience where they live (in person and online)
Join the presentation and learn how you can hone your sales approach to take advantage of unique sales opportunities.
Attend live to get your questions answered, vote in our polls, and enter a drawing to win one of three great prizes! We hope you'll join us...
Can’t attend this webinar? Sign up anyway and watch the prerecorded session at a time suitable to you.
About the Presenter:
Get to know Rachel Bell!
Rachel Bell, co-founder and VP of Marketing & PR at Overcup Press
Overcup is an award-winning independent publishing company in Portland, Oregon. Rachel and her partner started Overcup Press because they have a passion for beautifully designed books that focus on art, travel, epicurean, travel, and children’s books. Overcup’s mission is to bring beautiful books to curious readers.
Twitter | Instagram | Facebook | Pinterest | Website