Using Data to Create a Publishing Strategy

Book Reviews

Start Date: September 23, 2015

End Date: September 23, 2015

Doors Open / Start Date: 10 AM PT | 1 PM ET

Location: Online via WebEx

Contact Information: Mimi Le | IBPA Project Coordinator

Registration: General Registration

A recording of this session is now available to view. IBPA members can log-in and access it here.

This session will demonstrate how publishers can use market data to create a publishing strategy and make informed business decisions.

In one hour, Kempton Mooney will cover how to:

  • Intelligently target a market segment
  • How to price strategically
  • How to take into account shifts in the market place, and more!

Finally, Mooney will show how these and other elements combine into a holistic strategy grounded in the realities of the market.

Kempton-Mooney[1]Kempton Mooney is Research and Analytics Director at Nielsen Book. He provides market research expertise for companies with strategic initiatives in the book market. Prior to Nielsen, he held positions at Abrams, Random House, and the Hachette Book Group working in sales, inventory, operations, and strategic planning. Kempton holds a Masters from the University of Stony Brook and lives in New York.

« Go back to listed events

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.