Reaching Reading Groups Today: Effective Marketing and Publicity – 20% Off for IBPA Members


Start Date: May 6, 2015

End Date: May 6, 2015

Doors Open / Start Date: 6 PM EST

Location: Your Expert Nation | 817 Broadway, 5th Floor, New York, NY 10003

Contact Information:

Registration: General Registration

IBPA Members can use discount code IBPA20 to receive 20% off tickets.

Faced with fewer bookstore shelves and book review pages than five years ago, anyone marketing a book today must know how to reach the huge and vibrant world of reading groups.

Join Your Expert Nation on May 6th to explore the following questions:

  • Which kinds of books and authors appeal most to reading groups?
  • How is finding and pitching nonfiction reading groups different?
  • What role might your local bookstore, library or GoodReads, the reader review site with some sixteen million members, play in this outreach?


Carol Fitzgerald, co-Founder and President of The Book Report Network (TBRN)

Rich Kelley, VP, Your Expert Nation

Jean Hanff Korelitz, founder of BOOKTHEWRITER

Jill A.Tardiff, concept developer and current chair of National Reading Group Month (NRGM)

Jeanette Zwart, Marketing Strategist at Book Industry Study Group (BISG)


Bridget Marmion, Founder and President of Your Expert Nation

IBPA Member Discount

Use discount code IBPA20 to receive 20% off tickets.

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