Marketing Your Books on the Mobile Web:
Presented by Deltina Hay
Start Date: July 25, 2013
End Date: July 25, 2013
Doors Open / Start Date: 3:00 pm PST / 6:00 pm EST
Registration: General Registration
Don’t miss this live 60 minute webinar! FREE for IBPA members.
Thinking of the mobile web as just a new way of using the same old Internet is a mistake. The mobile web is more than people using smaller screens to access the Internet. It is also about how people are changing the way they use the Internet, and the new tools that are emerging as a result.
Mobile web research reveals that almost all people with mobile devices (over 5 billion) have Internet access via their mobile device. More importantly, people are taking advantage of that access by searching, purchasing products, and clicking through on mobile ads at unprecedented rates.
Learn how to take advantage of this opportunity by marketing your books effectively in the Mobile Web. Topics include:
- Making your website mobile-friendly
- Deciding whether you need a mobile app
- Learning the importance of mobile-optimized landing pages
- Using location-based marketing and QR codes to drive sales
- Leveraging augmented reality, Near Field Communication (NFC), and other cutting edge technologies
There is no charge for this webinar if you sign up at http://tinyurl.com/qgsubwy
Register if you cannot be there and you will receive a link to the recording
Thanks to our friends at the Association of Publishers for Special Sales for inviting our members to attend this great session.
About the Speaker: Deltina Hay is an IBPA board member and the author of three books on social media, the mobile web, and search optimization. Learn about her books and online courses at DeltinaU.
Connect with Deltina on Google Plus or on Twitter @deltina.
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