Marketing Your Books on the Mobile Web:
Presented by Deltina Hay

IBPA Board Chair, Deltina Hay

Start Date: July 25, 2013

End Date: July 25, 2013

Doors Open / Start Date: 3:00 pm PST / 6:00 pm EST

Registration: General Registration


Don’t miss this live 60 minute webinar! FREE for IBPA members.

Date: July 25, 2013
Time: 3:00pm – 4:00pm PST
6:00pm – 7:00pm EST
Location: Online webinar


Thinking of the mobile web as just a new way of using the same old Internet is a mistake. The mobile web is more than people using smaller screens to access the Internet. It is also about how people are changing the way they use the Internet, and the new tools that are emerging as a result.

Mobile web research reveals that almost all people with mobile devices (over 5 billion) have Internet access via their mobile device. More importantly, people are taking advantage of that access by searching, purchasing products, and clicking through on mobile ads at unprecedented rates.

Learn how to take advantage of this opportunity by marketing your books effectively in the Mobile Web. Topics include:

  • Making your website mobile-friendly
  • Deciding whether you need a mobile app
  • Learning the importance of mobile-optimized landing pages
  • Using location-based marketing and QR codes to drive sales
  • Leveraging augmented reality, Near Field Communication (NFC), and other cutting edge technologies

There is no charge for this webinar if you sign up at http://tinyurl.com/qgsubwy

Register if you cannot be there and you will receive a link to the recording

Thanks to our friends at the Association of Publishers for Special Sales for inviting our members to attend this great session.


IBPA board member, Deltina HayAbout the Speaker: Deltina Hay is an IBPA board member and the author of three books on social media, the mobile web, and search optimization. Learn about her books and online courses at DeltinaU.

Connect with Deltina on Google Plus or on Twitter @deltina.

« Go back to listed events

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.