Marketing and Publicity’s New Role in Discoverability: Metadata Made Easy – 20% Discount for IBPA Members


Start Date: March 4, 2015

End Date: March 4, 2015

Doors Open / Start Date: 6 PM EST

Location: Your Expert Nation | 817 Broadway, 5th Floor, New York, NY 10003

Contact Information:

Registration: General Registration

The biggest challenge for every author, and publisher, today is discoverability. How will readers ever find that book? Today, “metadata” is the word that should pop into your head, just as quickly as “publicity,” “advertising,” or “face out display.”

Join Your Expert Nation to discuss some practical ways marketing and publicity professionals can keep metadata as current, relevant, and valuable as possible.

This event will provide:

  • A detailed understanding of the importance of metadata in promoting books online
  • Practical ways a publicist or marketing person can help keep vital metadata keywords current on their titles
  • Examples of how a book should be presented online to optimize its chances for “discoverability”
  • SEO do’s and don’ts in presenting books on a website, and how these change for social media platforms


Bridget Marmion | Founder and President of Your Expert Nation, former SVP of Marketing for a decade each at FSG, Random House and Houghton Mifflin.

Anne Kostick | Writer, editor, producer and partner at Foxpath IND; Program Director of the annual Digital Book Awards


Rich Kelley | VP of Your Expert Nation

Maureen McMahon | President and Publisher of Kaplan Publishing

Jeanette Zwart | Former VP of Sales at HarperCollins

IBPA Member Discount

Use discount code IBPA20 to receive 20% off tickets

« Go back to listed events

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.