About the Program:
Marketing your work is now a critical part of the business of writing. For a new writer it should start long before your book is published. A strong social media presence is as good start, but it’s not enough. With millions of writers on Facebook, Twitter, and LinkedIn every day it’s difficult to stand out. Even best-selling authors have to work at staying connected with their readers and finding new ones.
For the shy writers, the introverts who love to write but hate having to sell themselves and their work, marketing becomes a chore to be avoided as much as possible. Unfortunately that means potential readers can’t find you.
What if you could discover a way to draw potential readers to you rather than having to seek them out? What if you could build your brand by being yourself and not trying to sell anything?
In this workshop participants will be introduced to some very surprising introverts who used their passion and style to reach millions of followers. Included are tips on how something as simple as what you wear or what your car can say to people about you that will lead to unexpected opportunities to sell your work. You will also learn how to identify exactly who your customer is and how to reach them in ways that are comfortable for you, often without ever having to leave your home.
A recording of this session will be made available to IBPA members on September 7, 2017. Please check back for details.
About the Presenter:
Bobbi Carducci is a shy writer who learned to use personal style and the love of writing sell her work. Bobbi has worked with new writers for over fifteen years, celebrating with many when they announced their first sale. Bobbi was an in home caregiver for her seriously ill father-in-law, Rodger, for seven years. Her book, Confessions of an Imperfect Caregiver, is their story. She is a caregiver advocate, blogger, speaker, and trained caregiver support group facilitator. Bobbi is a former senior staff writer for the Purcellville Gazette newspaper. Her short stories appear in multiple anthologies, magazines and newspapers. For three years she wrote a monthly book review column for About Families Publications. Bobbi is the Vice President of Pennwriters, a national writers group and President of Community Voice Media, LLC. She lives in Round Hill, Virginia.
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