Publishing University Online

Beyond the Book Launch: What’s Next to Realize Strong Sales - with Sharon Castlen

September 23, 2009 - 11:00 am PST/ 2:00 pm EST

Generating more book sales and increasing the bottom line! What do you do now that the publication date has passed and the initial launch of your book is complete? Or you didn’t have a real launch with all the early elements in place…but the books are now off press and you need to get things rolling…fast!

You have worked hard and focused so much attention on getting the book on and off press and all those early details. Now what can be done and should be done to realize sales from these early efforts and those that will now follow. There seems to be so much that can be done…how do you choose which is right for your book and how can you do it all?!

These are questions that plague the independent and small presses both for their new titles and their back list.

Learn from seasoned Book Marketer, Sharon Castlen how the media and distribution work together to realize sales and how to go beyond the basics to increase sales and the bottom line. Learn the strategies for YOUR book and take away elements you can use immediately.

What you’ll learn in this session:

* My publishing company has limited distribution through wholesalers how do I get a national distributor and do I need one?
* My book will sell so well in other retail stores, not just bookstores How do I sell into the niche markets for my book? How do I determine what other places will sell it?
* I have lots of media coming in but it doesn’t seem to be making a difference in sales I thought getting media interviews translated into sales. Did I go after the wrong media? What can I do?
* I’ve heard that people sell though organizations and associations which ones and how do I do it?
* People have said that my book should be in college courses how do get it there?
* My author has lots of contacts. How should I tap into the author’s skills in the continuing marketing effort?
* When should I go out and bring others onto my marketing team? What is this about an advisory group to help me?
* How does all this Web 2.0 figure into my total marketing efforts? It’s a maze to me.

About the speaker:

Sharon Castlen, Integrated Book Marketing works with small presses and independent publisher clients across the country to develop the marketing strategy and then put it into action for cost and time effective results. With thirty years experience in marketing and media, she focuses on promotion and distribution at the national, regional, and local levels. She lives in NY and speaks frequently on sale & marketing at IBPA Publishing University and regional bookseller association trade shows.

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