Publishing University Online

Building a Strong and Integrated Social Web Presence ­ with Deltina Hay of Dalton Publishing, Social Media Power, and Plumb Social

Learn how to build a strong presence on the Social Web without getting overwhelmed. This class will show you how to set up and implement essential social-media tools like blogs, social-networking sites, media communities, and social calendars. Learn how to integrate them so that your workload is greatly reduced.

Discover how to blog once, upload a photo one time, enter an event in one place, and feed all of it into your social-networking pages, your blog, and your Website. Creating this type of dynamic presence is necessary for success on today's Internet. This process does not have to be difficult or ridiculously time-consuming. Careful planning can make it practically painless!

Author, publisher, and developer Deltina Hay will explain:

• how to create a manageable social web strategy
• how to prepare optimized content
• getting your start with the essential tools (a brief introduction):

* blogging
* micro-blogging
* social networking
* social bookmarking
* media communities
* social calendars

• how to integrate your presence

* on your website or blog
* widgets and badges
* social media newsrooms
* galleries

• on your social sites

* feeding your blog or feeds
* integrating images and video
* integrating bookmarking and social networking
* integrating events and other social tools
* using streamlining tools

• how to integrate other helpful tools

* life streaming with friendfeed
* google connect and facebook connect

A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to the publishing industry. She has written countless articles and two books on the subject.

An experienced instructor, her working knowledge of social media ideas and how to apply them in the real world make her writings some of the most accessible in the industry. Her recently released book is A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web.

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* For a listing of recently recorded sessions check here.

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