Publishing University Online

The Benefits of a Top-Five Blog - with Steve O'Keefe of SixEstate Communications

April 20, 2011 - 11:00 am PST/ 2:00 pm EST

Have you been unable to turn blogging into a bestseller?

Are you interested in blogs but don't have the time?

Are you skeptical whether blogs work for books, authors, imprints or publishers?

Join Steve O'Keefe, longtime IBPA Publishing University faculty and online PR columnist for the IBPA Independent, as he delivers solid information that will "surprise and comfort" publishers!

You will learn:

• How Google Rewards Companies that Blog with Top Search Engine Rank

• How to Become a Top Five Blog in 30 Days

• How to Use Google Alerts and Other Tools to Track the Performance of Your Blogs

• How to Build a "News Gator" that Gets More Traffic than Your Web Site

• How to Get Your Authors to Blog for You -- Without Even Asking

• How to Supercharge Your Social Networking with Blogs

Steve will show you the benefits of having a Top-Five blog and how to start one today!

About the speaker:

Steve O'Keefe is co-founder and chief operating officer of SixEstate Communications. Steve is a serial entrepreneur, writer, professor, and Internet pioneer. He wrote the bestselling book, Publicity on the Internet, in 1996, and has taught Internet PR at Tulane University since 2001.

Steve is co-founder of the International Association of Online Communicators. He was president of AuthorViews (2004-2008), and executive director of Patron Saint Productions (2001-2011).

Steve has launched online campaigns for over 1000 books and several of the world's largest publishing brands, including Dr. Seuss, ...For Dummies, Ripley's Believe It or Not!, RealAge, and Wiley InterScience.

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