Publishing University Online

Social Marketing Success for Authors and Publishers - with Dana Lynn Smith

There's a lot of buzz these days about marketing through social media. In a recent survey, 94% of the authors and publishers said that they planned to use social marketing this year.

While social marketing can be a terrific way to promote authors and books, it can be a frustrating waste of time if you don't do it right. In this session, you'll get an overview of social media marketing opportunities and advice on planning for success. Then we will go into more detail about promoting successfully through social networks such as Facebook, LinkedIn and Twitter.

Here are some of the things you'll learn:

• What exactly is social media marketing?

• What's in it for you ­ the benefits of social marketing

• Why you need a plan before you dive in

• How to manage your time so you're not overwhelmed

• How to choose the right networks for you and your book

• The biggest mistakes people make while networking online

• The secrets to creating powerful online profiles

• The right (and wrong!) way to attract friends and followers

• Tips for Twitter tweets that get results

• The crucial differences between a Facebook profile and a Facebook page

• How to use Facebook groups and events for book promotion

• The biggest blunders newbies make on LinkedIn

• How to build visibility on LinkedIn with groups and discussions

If you really want to make the most of social marketing, don't miss this valuable program.

About the speaker:

Book marketing coach Dana Lynn Smith is the author of several book marketing guides, including the award-winning Savvy Book Marketer's Guide to Successful Social Marketing. Drawing on her 15 years of publishing experience and degree in marketing, she develop book marketing plans for nonfiction books and help authors learn to promote their books online. Dana shares free book marketing tips and resources with authors and publishers through her Savvy Book Marketer blog and newsletter.

Members Registration

NON Members Registration

To view all upcoming classes
click here

* For a listing of recently recorded sessions check here.

Return To Member Benefits