Publishing University Online

From Bestselling Book Cover to Blockbuster Brand: How Choosing the Right Book Cover Can Launch Your Business Empire - with Hobie Hobart

Your book cover is more than product packaging. It's the most powerful marketing tool you have in your arsenal.

As an author and expert, the key question you must answer is . . . which book cover design is the right foundation for YOUR brand?

In this one-of-a-kind online session, you will:

• Learn what distinguishes a bestselling, brand-building book cover from a cover that practically guarantees your book will never sell

• Learn how to save time and money, and avoid hassles and mistakes

• Hear how one self-published book attained bestseller status . . . over one million copies sold!

• See how remodeling your book cover can help you win your seat on stage with Dr. Phil, Oprah, or whomever you choose.

• Be amazed at how one author used her book cover to successfully target two totally different markets and gain the support of a powerhouse marketer.

• Learn how to resuscitate an old book or product that is withering-on-the-vine and transform it into a vibrant, new profit center.

• Know when it's critical to use your photo on the front cover . . . and when that's a deadly choice!

• Be able to evaluate and know that your title and subtitle are clear, compelling and appropriate for your market

• Learn an incredibly simple method of leveraging your book for high-end specialty sales

If you're serious about your success, if you truly want to sell a ton of books, attract more customers, establish yourself as the leading expert in your industry, land more speaking and consulting engagements, solidify your brand, and build a profitable business empire, BE SURE TO ATTEND THIS SESSION.

About the speaker:

Hobie Hobart, his partner Kathi Dunn, and their team at Dunn+Associates, create the success tools that authors, speakers and experts need to build their brands and business empires - tools like bestselling book covers, speaker and media kits, and information product packaging.

For 25 years, Dunn+Associates has worked with premiere authors and speakers like Mark Victor Hansen, Ken Blanchard, Jack Canfield, Tony Robbins, John Edward, Deepak Chopra, and Sylvia Browne, as well as publishing giants like HarperCollins, Simon and Schuster, Prentice Hall, Ballantine, Hay House, and Bantam.

For more information about Hobie and Dunn+Associates visit www.dunn-design.com.

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