Publishers Weekly Advertising Program

How it Works

Twice a year, IBPA buys the cover, plus several full pages within a single edition of Publishers Weekly and offers its members the opportunity to display their titles in a cooperative ad. The Publishers Weekly Advertising Program lowers the price of advertising to PW’s 17,000+ print magazine subscribers. With a pass-along rate of 4 readers per issue, Publishers Weekly is read by over 68,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents, and writers. (See a sample ad here.)

Spring 2016 Registration Deadline = February 17, 2016 (registration closed)
Fall 2016 Registration Deadline = August 5, 2016 (Register Here)
Spring 2017 Registration Deadline = February 2017 (registration opens December 2016)
Fall 2017 Registration Deadline = August 2017 (registration opens June 2017)

   

Materials Needed

Once registered, participants should email the following information to Terry Nathan in the IBPA office at terry@ibpa-online.org:

  1. Contact person’s name, company, title, email address
  2. Publishing company’s name, address, website
  3. A 300 dpi, CMYK TIF file of the front cover at 2″ tall
  4. A brief (not to exceed 15-word) book description
  5. Up to three major trade distributors/wholesalers
  6. ISBN
  7. Price
  8. Number of pages