Publishers Weekly Advertising Program

How it Works

Twice a year, IBPA buys the cover, plus several full pages within a single edition of Publishers Weekly and offers its members the opportunity to display their titles in a cooperative ad. The Publishers Weekly Advertising Program lowers the price of advertising to PW’s 17,000+ print magazine subscribers. With a pass-along rate of 4 readers per issue, Publishers Weekly is read by over 68,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents, and writers. (See a sample ad here.)

Spring 2016 Registration Deadline = February 17, 2016 (registration closed)
Fall 2016 Registration Deadline = August 5, 2016 (Register Here)
Spring 2017 Registration Deadline = February 2017 (registration opens December 2016)
Fall 2017 Registration Deadline = August 2017 (registration opens June 2017)


Materials Needed

Once registered, participants should email the following information to Terry Nathan in the IBPA office at

  1. Contact person’s name, company, title, email address
  2. Publishing company’s name, address, website
  3. A 300 dpi, CMYK TIF file of the front cover at 2″ tall
  4. A brief (not to exceed 15-word) book description
  5. Up to three major trade distributors/wholesalers
  6. ISBN
  7. Price
  8. Number of pages