Marketing & Advertising Programs

Years of experience have taught us what marketing programs work best for independent publishers and self-published authors to efficiently and cost effectively grow sales and promote business. Marketing initiatives, such as cooperative mailings, trade show exhibits, and catalog mailings, allow IBPA members to benefit from IBPA’s experience, reputation, and positive image in an affordable way.

Have questions? Email the IBPA office at or call 310-546-1818 for answers.

IBPA Programs

IBPA Cooperative Catalogs – for bookstore buyers, librarians, and book reviewers
IBPA Trade Show Exhibits – for domestic and international trade show participation

Partner Programs

Constant Contact – for email marketing and online survey tools
Ingram Marketing Program – for inclusion in Advance magazine and The Independent Voice
NetGalley Marketing Program – for electronic galley distribution
PR Newswire – Free membership (a $195 value) and discounted services
Publishers Weekly: Trade Advertising – for cooperative trade advertising
Publishers Weekly: PW Select – for inclusion in a special self-publishing supplement

Vendor Discounts

ABA’s Advanced Access Program
CCC’s Beyond the Book Podcasting Program
KSB Promotions
PR by the Book
Radio-TV Interview Report