Sales Data and Ways to Use It
IBPA members can now get 10 percent off of any new first-year subscription to Baker & Taylor’s Publisher Alley, plus free training online, by phone, and on site
when appropriate, as well as extensive product support through online tutorials organized by functional areas that include editorial, sales, marketing, and management.
Publisher Alley is a Web-based business tool designed to help book publishers make better editorial, marketing, sales, and financial decisions and manage their overall
relationship with Baker & Taylor. With a Publisher Alley subscription, you can analyze how your titles are performing through Baker & Taylor, YBP Library Services,
Lindsay & Croft, and JA Majors. You can view frontlist and backlist sales; sales by market and submarket, current and historical demand; and inventory levels. Data
are available for both your own titles and your competitors’ titles.
Baker & Taylor reports that Publisher Alley is used by trade, academic, reference, university press, audio, niche, and independent publishers of all sizes, and that
it can level the playing field for small and growing publishers by giving them information they need to make well-informed publishing decisions.
Small publishers see exactly the same information as the largest trade houses. Specifically, B&T notes, Publisher Alley helps you:
• track and forecast frontlist and backlist sales by market and submarket
• research competitors’ titles, including data on sales
• perform and save searches for hot titles by category
• evaluate acquisitions
• improve pricing decisions
• review returns at summary and title levels
• uncover sales trends and market niches
• analyze and tailor marketing activities
• prepare frontlist buy recommendation reports for B&T buyers
• improve first print and reprint decisions
• generate summary sales reports
• prepare and email reports as Excel worksheets
• send title feedback to B&T and YBP
• and more
To learn more about Publisher Alley or to arrange for a free two-week trial, call at 800/258-3774, ext. 3305, and ask for Lisa Parker; or send an email to
sales@puballey.com. To view an audiovisual Flash demonstration, go to www.publisheralley.com/flash.
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