PR By the Book

20% discount off 4+ month publicity retainer to IBPA members

The book is written. The pages are bound. Now, how do people find it?

PR by the Book specializes in taking your story to the media, and getting readers buzzing. They are a full-service publicity firm with a seven +-year history, helping bridge the gap between books and media. From start to finish, they help turn books and literary talent into news, utilizing both traditional and social media. Their publicity campaigns are available both long-term (6+ months) and short-term (2-4 months), and in addition to media outreach, they offer media training, publicity consulting services, social media set up and maintenance, book tour scheduling and speaking engagement outreach.

Because they attract the best publicity talent, their clients know they are a proven-commodity. Their team has placed authors on national television (CNN American Morning, CNN Nancy Grace, FOX “Fox and Friends,” CBS’ “Dr. Phil,” and more), top-read news dailies (USA Today, New York Times, Wall Street Journal), nationally-syndicated radio (“Oprah and Friends Radio,” Martha Stewart Radio, NPR), the most-trafficked sites (Beliefnet.com, iVillage.com, NYPost.com), and national magazines (Real Simple, Shape, FIRST For Women, Woman's Day, Women's World, Psychology Today, Ladies Home Journal, etc).

More importantly, they help you establish a solid platform that will serve you well beyond your publicity campaign. They know that every book is different, and each author brings unique assets to the table. That's why they allow clients to customize their services to fit their specific needs.

Combined with their passion and expertise, they keep rates extremely competitive. They are typically on a monthly retainer with individuals and publishers on a 4+ month publicity campaign ($2,500/month). Effective on signing a contract with them, IBPA members will receive a 20% discount off their publicity package (which brings the monthly retainer down to $2,000).

** PR by the Book is a member of IBPA; Marika Flatt has been a regular speaker at IBPA’s Publishing University (was Advanced Publicity track leader in ’09); and the firm regularly works with small independent publishers.

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