Your Energy Key to Talk-Show Success

October 2004
by Roberta Gale

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Recently, I interviewed a number of media people to find out what advice they would give guests scheduled to appear on their programs. Although their backgrounds and listeners varied greatly, their answers wove a common thread: “Be entertaining!” “Be direct!” “Be enthusiastic!” “Be passionate!” “Be excited!” “Be animated!” “Be conversational!” “Be interesting!” “Be energetic!”

Communicating excitement is the number-one key to getting listeners or viewers interested in your book. If you’re not excited about your topic, why should they be?

Unfortunately, while most authors have mastered the art of turning a lively phrase on paper, many haven’t mastered the art of translating that energy for television or radio. It’s well known in talk-show circles that authors are rarely as exciting as their books. A number of talk shows refuse to book authors for this reason, or prescreen them intensely to ensure that they won’t put audiences to sleep.

The good news, though, is that you can learn to manufacture energy even if it’s not something that comes naturally to you. This takes time, and it takes practice. You didn’t publish the first draft of your book, did you? Of course not. Then why would you attempt an interview without preparation? Working on mock interviews with a professional media coach is very helpful, but you’re going to need more th…IBPA Members – Click here to view the full article (login required).

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