You Spoke . . . We Listened . . . Now What?

October 2008
by Florrie Binford Kichler

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by Florrie Binford Kichler

You Spoke . . . We Listened . . . Now What?

“Well executed . . . ”

“Probably have some value . . . ”

“Didn’t work for me . . . ”

“Positive, great for networking . . . ”

“Well worth the money . . . ”

“Too costly . . . ”

Those are just a few excerpts from the 100-plus comments we received in response to our recent survey about the IBPA marketing programs. The more than 75 marketing opportunities we offer our members are the backbone of our association and are unique both in concept and in execution.

We wanted to know what you thought about them.

Under the leadership of IBPA board member Steve Carlson with help from Terry Nathan and Lisa Krebs, we created a comprehensive survey designed to learn from you how we were doing right now, what you wanted to improve, and what programs you would like to see in the future.

We began by asking you to weigh in on each of the association’s marketing programs, including:

the public library, bookstore, review, and …IBPA Members – Click here to view the full article (login required).

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