Working with an Outside Book Publicist

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July 2013
by Cynthia Shannon

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Hiring an outside publicist to work on a book is a big investment, so when an author wants to do that, it’s important that the author know what to look for. Since being a book publicist requires no formal certification or training, a lot of people consider themselves book publicists despite having little experience or knowledge. Often, they are hired by authors who have even less experience or knowledge of book publicity, leading to an inevitably disastrous outcome.

I urge authors to ask their publishers for recommendations. And to help them make their relationships with outside publicists work well, publishers can provide an overview and a performance checklist….IBPA Members – Click here to view the full article (login required).

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