Working Backward and Striking Gold

March 2009
by Steve Eunpu

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Working Backward and Striking Gold

by Steve Eunpu

In these tough economic times, fear, uncertainty, and financial loss are having a huge impact on businesses, and publishing is no exception. Daily news reports of foreclosures, job losses, consumer debt, and political instabilities are striking worry and fear into consumers and buyers worldwide. The net effects include consumers pulling back and closing their wallets.

For a small publisher, competing with the big publishing houses in a good economy can be a real challenge. You would think competing in tough times would be even more difficult. In reality, it might be an opportunity of a lifetime.

With all the disadvantages of being a small publisher, there is a strategy for challenging times that leaves the big houses flat-footed, and it relies on speed and agility.

Moving fast to bring new titles to market that are in sync with current conditions, and offering solutions that are desired, can increase sales and profits. Today, thousands of existing and planned titles have become instantly irrelevant. For example, how would you like to be a publisher of a book on how to buy leveraged stocks, flip houses, or live a lavish lifestyle? In a flash, these books have been made obsolete. By using speed, agility, and a one m…IBPA Members – Click here to view the full article (login required).

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