Why Your Business MUST Make Use of the Internet

May 1999
by Dr. Robert Sullivan

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Author’s Note: This article presents and discusses a number of reasons why the Internet is important for all small and home-based businesses. I will also discuss some tips for designing an effective Web site, as well as ideas for attracting visitors to the site and keeping them coming back.

Internet statistics are staggering. Forty percent of all small businesses now use the Internet. Currently there are about 167 million users with an estimated 1 billion expected by the year 2005. Finally, Internet commerce in 1998 was $5 billion and will grow to $40 billion by 2002! There’s little doubt that the Internet is the single most important business tool since the telephone and fax machine. If you don’t think this is the case, check out these powerful reasons why you should be utilizing the Internet for your business and why having your own Web site is so important.1. Low cost. Utilizing the Internet for your business is incredibly inexpensive. Unlimited connect accounts are generally available for less than $20 a month and include Internet access and e-mail. You can begin immediately by just using electronic mail (e-mail) as a way to communicate with existing customers and new ones.2. E-mail for long distance. Wouldn’t it be nice to communicate anywhere in the world with customers and employees and pay no long distance telephone charges? With the Internet, you can. And while you’re at it, you can “attach” additional documents to your e-mail. For ex…IBPA Members – Click here to view the full article (login required).

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