Why You Should Shop Around for New Printers
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I had an interesting conversation with a print rep recently. We focused on how difficult it is to get print customers to look around and give new printing companies the time of day. Many print customers are content with a particular printer or a core group of preferred printers. Who can blame them?
Your printers know you. They’ve served you well for years. They’ve got all your needs covered.
It’s a tricky thing. Loyalty is good and has its own rewards. And yet, if you’re responsible for a printing budget, why wouldn’t you keep your eyes open and meet new providers?…IBPA Members – Click here to view the full article (login required).
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