Why You Should Build a Social Media Newsroom, and What to Put in It

November 2007
by Deltina Hay

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Why You Should Build a Social Media Newsroom, and What to Put in It

by Deltina Hay

Imagine you had one place, just one place you could send the media, prospective reviewers, book buyers, distributors, fans—anyone at all who wanted to know all there was to know about you and your books.

Not only a place where they can learn the basics, but a place where they can:

view all your major media coverage

see all your past and current press releases

look up all your past and future events

read all your book reviews

download multimedia material including author photos, book-cover art, press kits, sales sheets, podcasts, and book trailers

view author bios with links to social networking profiles in LinkedIn, MySpace, and the like

review del.icio.us pages you have built (called “purpose-built” pages) containing bookmarks to Web sites relevant to your message

subscribe through RSS feeds to any section on the site

share any content on the site with friends or colleagues, via email or via sites such as del.icio.us or Digg—with one click

send you instant messages using AIM, MSN, Skype, etc.

link directly to your latest blog posts

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