Why You Should Attend Trade Shows
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Just got back from the Public Library Association Convention in Kansas City, Missouri, where more than 8,000 acquisition librarians gathered to attend seminars and look for new product. The attendees of a library show are people who love books; therefore, when you leave this show, you are on a high note, since they love your product almost as much as you do! Here’s some information from the convention I’d like to share with all of you:
1. One librarian stated that they loved ordering from Quality Books and other jobbers who offered them a sample copy of the book for review so that they could look at the product before they ordered for all their branches. Question: What would PMA members think of making this type of an offer to some large public libraries? Would you be willing to participate in a free-book offer with the possibility of either getting large orders for their branches (15-30) or the other side of the coin would be having your title rejected but probably not returned? 2. A review from one of four magazines is the stamp of approval that is needed to write a purchase order. The magazines are Library Journal, Publishers Weekly, School Library Journal, and Booklist. Other magazines are read, but one of these four will definitely influence a purchase. Therefore, if you have received a review in any of these publications, please make sure it is prominent in any promotion you send to the library. 3. Many librarians stopped by our booths to tell us t…IBPA Members – Click here to view the full article (login required).
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