Why We Publish

January 2011
by Linda Carlson

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Why We Publish

by Linda Carlson

Love or money? Which did you have in mind when you got into publishing? That’s what I recently asked IBPA members and others in the industry: Do you publish the titles you’re passionate about, or the titles you’re confident will sell well? And if you manage to do both, tell us how.

You can make it with “small” books, declares Martin Shepard of The Permanent Press in Sag Harbor, NY, which specializes in literary fiction and has 14 titles scheduled for 2011.

Meeting Needs

“When the Culture Co-op publishes a book, it’s because we feel it serves a social and human need,” writes Sandy Holman, director of this Davis, CA, organization. “When we first published Grandpa, Is Everything Black Bad? many people balked. They said the title alone would doom the book.”

If the publisher had listened to these naysayers, the book might never have been published. Instead, Holman reports, it got positive reviews in School Library Journal and Booklist, and: “It has taken us all over the country to be a part of forums, presentations, and keynotes, and to Book Expo, where we were honored along with Al Gore and Quincy Jones.”

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