Why Don’t Those Sales Figures Match?

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June 2012
by Aaron Shepard

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It’s common for new publishers who use Lightning Source to hang on their computers trying to correlate sales at Amazon—as reflected by jumps in sales rank—to Lightning sales. When they see no correlations, they may conclude that Lightning’s reporting is faulty or even dishonest. So let me state in the strongest terms that italics can convey: There is no correlation in time between Amazon sales and Lightning sales. (Please don’t make me go to bolding or all caps!)

Yes, all Lightning books sold on Amazon must at some point come from Lightning. But the Lightning sale of any particular copy may be posted days after the Amazon sale. Or it may have been posted days, weeks, or even months earlier. And sometimes it’s not posted where you’d expect to find it.

Amazon sales and Lightning reports might seem not to match up for several reasons….IBPA Members – Click here to view the full article (login required).

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