Why Can’t an E-book Be More Like a Book?

March 2011
by Gordon Inkeles

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To preserve the atmospheric quality of this illustration from Sensual Massage Made Simple, Gordon Inkeles reports, “We balanced contrast and exposure levels one photo at a time.”

Why Can’t an E-book Be More Like a Book?

by Gordon Inkeles

The e-book has transformed publishing for publishers, authors, and readers. Fifteen years ago, as the author of a popular line of books on massage technique, I felt overwhelmed by intermediaries—agents, packagers, publishers, lawyers, buyers—all of whom managed to extract a fee for inserting themselves between my reader and me. Now, as the publisher of Arcata Arts, I realize that there is no reason to cut the pie in so many pieces.

As a publisher, I appreciate the simplicity of the e-book publication process, which eliminates a different group of costly intermediaries. Apart from Amazon.com, Barnesandnoble.com, Sony, and the other e-book retailers, no shippers, fulfillment houses, wholesalers, or consolidators come between our customers and us. And the e-book is perfectible: if I find an error, I don’t have to hope a new printing will be justified so I can correct it.

As a reader, I’m attracted to the e-book’s ease of use…IBPA Members – Click here to view the full article (login required).

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