Why and How to Generate Catalog Sales

December 2010
by Marilyn Ross and Sue Collier

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Why and How to Generate Catalog Sales

by Marilyn Ross and Sue Collier

Chances are excellent that you can sell your book or books in catalogs. You can find a catalog for every category of interest you can imagine. And although the number of catalogs available in print-only formats is decreasing, the number of print catalogs with online editions grew from 8,675 to 8,894 in 2008, according to the 2009 National Directory of Catalogs, and the number of catalogs available in online-only formats grew from 1,868 to 2,011.

Catalogs range from those that offer expensive gifts and gadgets, such as the one Neiman Marcus puts out, to those that cover everyday fare, such as Miles Kimball, Lillian Vernon, and Walter Drake. And there are specialized catalogs for electronics, collectibles, clothing, gardening, appliances, hardware, food—you name it. If you have a book on boating, try Goldberg’s Marine Catalog. Want to place your crafts title? Maybe Creative Xpress would be interested. And Brookstone, famous for its hard-to-find tools, just might cotton to your career guide on blacksmithing.

Industry statistics reveal that 56.6 percent of all adults bought from a catalog in a recent 12-month period. In the year 2008, consumers and businesses buying through catalogs accounted for almost $128 billio…IBPA Members – Click here to view the full article (login required).

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