Why All Self-Publishers Should Sell Direct

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December 2013
by Sue Charman-Anderson

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The self-publishing process has become pretty well established by now; a received wisdom shapes every entrepreneurial writer’s secret dreams:

1. Write book

2. ???

3. Profit!

Amazon is the secret sauce that many self-publishers rely on to propel them to the authorial stratosphere, hoping that their books will become the next breakout bestsellers. But for the other 99.9 percent of us for whom the lightning doesn’t strike, Amazon turns out to be a double-edged sword….IBPA Members – Click here to view the full article (login required).

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