Where Should We Have This Event? A Checklist for Picking the Best Place

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June 2011
by Kimberly A. Edwards

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Where Should We Have This Event? A Checklist for Picking the Best Place

by Kimberly A. Edwards

Event planners know the value of booking the right property. A prestigious location beams your brand—but only if the venue functions well. To sort out prevailing needs for a meeting, workshop, or any other event, consider the following.

Primary Purpose

What is the goal of the event? What image do you want to project—economy, collaboration, community? Location should telegraph your message.


The location and facility must fit attendees’ needs in terms of:

Program. General sessions? Breakouts? How many people will rooms hold when set theater or classroom style? Are networking nooks available?

General layout. Is the space compact enough so attendees won’t feel they have to trek between meetings, restaurants, and (for longer events) sleeping rooms? Will dining facilities with adequate seating be available? How about easy-to-find coffee service, open early in the morning?

High-profile points. Directional signage and your registration table introduce you to atten…IBPA Members – Click here to view the full article (login required).

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