Where Are Books Selling?

October 1996
by Jan Nathan, Executive Director, PMA

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I was curious to see how the selling habits of experienced publishers might
differ from patterns demonstrated by publishers new to the business, so I
posted a question to the PMA-L list to see where publishers are selling their
titles. We asked the same question of both groups: Group 1, those who have
been in business one to three years; and Group 2, those who have been in
business five or more years.

While we were not overwhelmed with response, I thought you might be
interested in the results. The question asked was “What percentage of your
titles do you sell through: (1.) Bookstores, (2.) Libraries, (3.) Other
Retail Outlets; (4.) Direct?”

Group 1 responded that 41% were sold through bookstores; 13% through
libraries; 24% through Other Retail Outlets, and 21% Direct. Group 2
responded that 48% were sold through bookstores; 10% through libraries; 18%
through Other Retail Outlets; and 24% Direct.

Ten publishers with five or more years’ experience responded in Group 2, and
seven publishers with one to three years’ experience responded in Group 1.
Surprisingly, the percentages for the two groups were closer than I thought
they would be. I’d like to continue this survey with your help. Could you
fill out the form at the bottom of this article and fax (310/374-3342) or
e-mail (jannathan@aol.com) it back to our office by no later than October 31?
We’d like to include the updated results in the December PMA Newsletter.

Several of the publishers who participated comment…IBPA Members – Click here to view the full article (login required).

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