What’s in a Name? 10+ Tried and True Formulas for Title Success

June 2000
by Robin Quinn

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One of the most important elements in a book’s success is a
well-chosen title. It will play the role of an ambassador, for many times
a title is the first aspect of the book that someone encounters. When
choosing a title, you need to pick a phrase that will represent the book
well as it moves into new territory. To support your creative process,
here are 10 title formulas (plus one bonus approach) that have contributed
to the success of nonfiction books time and time again.

  1.  <B
style=”mso-bidi-font-weight: normal”>Promises, Promises:  How will your book change the
reader’s life? For almost every subject, there is some promise that can be
determined. Titles that make a promise to the reader have included <I
style=”mso-bidi-font-style: normal”>Eat More, Weigh Less by Dean
Ornish (followed by Eat Great, Lose
by Suzanne Somers), The
Worst-Case Scenario Survival Handbook
by Joshua Piven and David
Borgenicht (a title that implies that, yes, you too will survive!), <I
style=”mso-bidi-font-style: normal”>How to Retire Rich: Time-Tested
Strategies to Beat the Market and Retire in Style by James
O’Shaughnessy, and Lose Those Last

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