What Would You Do Differently?

June 1997
by Jan Nathan, PMA

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A few months ago, I queried the PMA chat group participants about what they did differently in publishing their subsequent titles that helped them to become better publishers. It’s an old concept . . . learning from previous mistakes.

Many people shared the many things they wished they could have avoided in their first go-around with publishing. These ideas were so helpful that I thought it would be good to make them known to others out there who may either be publishing their first book, contemplating publishing their initial book, or may still be making mistakes and learning.

One responder referenced new technology:

“I’ve published six books. With each title, I learn more and more. Each title presents a different challenge and different problems to solve. Right now, I’m in the process of learning QuarkXpress, Photoshop and Adobe Illustrator.

“I used to typeset and design my books with Ventura. But when my 286 Epson got outdated and Ventura became unrecognizable, I made the decision to get a Mac and learn QuarkXpress, etc. I just completed my first catalog in Quark and will send it on disk to the printer. I am finalizing details, getting an 800 number and credit card access. I’m also in the process of putting up a website. Sometimes this is all very overwhelming, but after six books, I am committed to making the leap into a larger arena. I believe that I can expand my business and I want to expand my technology as well. This is a time of learning, but it…IBPA Members – Click here to view the full article (login required).

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