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AN IBPA ROUNDTABLE
Even in tough times, IBPA members find and create ways to make their businesses work better. Here’s a sampling of reports on moves that worked well during the past year. More stories of success will be coming your way in the next issue of the Independent.
Thanks to all who shared their experiences, and thanks in advance to any of you who’d now like to report on what you’ve done that succeeded (just email me at firstname.lastname@example.org).—Judith Appelbaum
Special Sales Centered on a Store
Our company’s sales growth this past year was 19 percent, with a significant portion of that growth coming from continued aggressive sales and marketing of alternative-health titles, along with a steady pursuit of special-sales opportunities.
One special-sales scenario is worth explaining in some depth. At the beginning of 2009, we sent advance bound galleys of a brand-new book on the history of the Macy’s department store empire—Macy’s: The Store. The Star. The Story—to stimulate advance reviews in the book trade. We even went the extra step of sending full-color galleys, since much of the book’s appeal stems from its beautiful color layout and design.IBPA Members – Click here to view the full article (login required).
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