What Worked, Part 2

April 2010

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What Worked, Part 2

How do you help your publishing company thrive in tough times? Answers from several IBPA members appeared in the March Independent, and answers from several more appear below. Thanks to all who shared the wealth of their experiences.—Judith Appelbaum

Going Farther, Still Focused

Here’s what we’ve done that has worked for us during the last two turbulent years in publishing.

Explore and expand our niche. Since small publishers can’t compete across the board in all areas, we’ve tried to become competitive as the go-to source in special areas by concentrating on extending our reach, and thus our reputation, in true crime and on psychological issues.

Develop other markets. Recent film sales include Execution Eve, by William J. Buchanan, to Funbunch, Inc.; How Far Do You Wanna Go, by Ramon “Tru” Dixon and Dave Aromatorio, to Nash Entertainment; Secret Weapons, by Cheryl and Lynn Hersha with Dale Griffis and Ted Schwarz, to 26 Films, Inc.; and Chameleon, by Dorothy Proctor and Fred Rosen, to MUSE Entertainment.

Other New Horizon Press titles are under consideration for fil…IBPA Members – Click here to view the full article (login required).

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