What We Learn with BookScan Data

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January 2012
by Christopher Robbins

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“God is in the details,” said the architect Ludwig Mies van der Rohe. More than ever before, the publishing community has the ability to analyze and pay attention to the details, to get granular with data, to spot trends, identify anomalies, and either leverage the positives or make course corrections for the negatives.

While publishing is a lot about art, I believe a good combination of gut feel and statistical analysis helps make for better decisions. At Gibbs Smith, BookScan is an essential tool for industry analysis, and I want to share information about how we look at the data and how we use them.

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